Privacy Policy

Who we are

The Build Paradox Ltd is a technology consultancy registered in England and Wales (company number 16914731). Our registered office is 9 Beech Court, Newcastle, NE12 5AE.

For data protection purposes, The Build Paradox Ltd is the data controller for personal information collected through this website.

Information we collect

We collect personal information in the following ways:

Information you provide directly

• Name and email address when you contact us
• Company name and role when you enquire about services
• Any other information you choose to include in correspondence

Information collected automatically

If you consent to analytics cookies, we collect:

• Pages visited and time spent on site
• Referring website or source
• Device type and browser
• Approximate location (country/city level)

This data is collected via Google Analytics and is anonymised. We do not collect or store your IP address.

How we use your information

We use personal information for the following purposes:

• To respond to enquiries: when you email us, we use your contact details to reply
• To provide services: if you engage us, we process information necessary to deliver our services
• To improve our website: analytics help us understand how visitors use the site
• To comply with legal obligations: we may need to retain certain records for tax or legal purposes

Legal basis for processing

Under UK GDPR, we process personal information on the following bases:

• Consent: for analytics cookies (you can withdraw consent at any time)
• Legitimate interests: to respond to enquiries and provide requested information
• Contract: to deliver services you have engaged us to provide
• Legal obligation: to comply with applicable laws

Data sharing

We do not sell your personal information. We may share data with:

• Google: for analytics (if you consent), subject to their privacy policy
• Professional advisors: accountants, lawyers where necessary
• Authorities: if required by law

Data retention

• Enquiries: retained for 2 years after last contact, then deleted
• Client records: retained for 7 years after engagement ends (legal/tax requirement)
• Analytics data: retained by Google for 26 months

Your rights

Under UK GDPR, you have the right to:

• Access: request a copy of your personal data
• Rectification: ask us to correct inaccurate data
• Erasure: ask us to delete your data (subject to legal obligations)
• Restrict processing: ask us to limit how we use your data
• Data portability: receive your data in a portable format
• Object: object to processing based on legitimate interests
• Withdraw consent: for analytics, by clearing cookies

To exercise any of these rights, contact us at [email protected].

International transfers

Analytics data may be processed by Google in the United States. Google participates in the EU-US Data Privacy Framework. For all other data, we do not transfer personal information outside the UK.

Security

We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, or destruction. This website uses HTTPS encryption for all connections.

Complaints

If you're unhappy with how we handle your personal information, please contact us first so we can try to resolve the issue. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

Changes to this policy

We may update this policy from time to time. Significant changes will be noted with an updated "Last updated" date at the top of this page.

Contact

For any data protection queries, contact:
Chris Brown
The Build Paradox Ltd
[email protected]